“We see this becoming a top 10 product in the flower market”

To meet rising demand , Dutch grower Laurens van den Oord of Laurant Fleur has about doubled the product sphere for Queen ® Kalanchoe CutFlowers . The first flowers from the expanded glasshouse are now being harvested .

Laurens van den Oord

A unique flowerLaurens began domesticate Kalanchoe Cut Flowers in October 2015 , drawn to their clear-cut characteristic . " It ’s a beautiful flower with an exceptionally retentive vase life , which sets it apart from other varieties on the market place , " he says . Today , he grows six vibrant colour , selected and clock to align with seasonal trend .

Brand PartnerLaurant Fleur manoeuver as a brand married person of Queen , a collaboration build on share strengths . " We take on the risk of exposure of cultivation , while Queen manages the cut-rate sale side . This allows us to focus to the full on grow a caliber crop , " Laurens explain .

uprise requirement across EuropeLaurens exports his Kalanchoe Cut Flowers to Germany , Belgium , Poland , Italy , Luxembourg , France , the Netherlands , and Denmark — and demand retain to uprise . " The marketplace is developing quickly and steadily . "

This growth is further supported by Queen ’s strategic marketing initiatives . " With a successful cart track record in Scandinavia , we love how to work up a strong and middle - catching flower brand , " order Camilla Warfvinge Pedersen of Queen . " Now , we ’re land that expertness to the Netherlands . "

According to Pedersen , this online momentum is translating directly into in - depot functioning . " Kalanchoe CutFlowers are increasingly visible on Dutch retail shelf and in garden centre . We ’re supporting sales event with optimized ledge management , our distinctive Delicate Line sleeve , heart - catching POS materials , and geo - targeted advertising that drive consumers to local computer memory . "

She adds , " The increased supply from Laurant Fleur is crucial to supporting our retail partnerships and brand attempt . "

A craw with major potentialThe decision to expand is n’t free-base on demand alone , it ’s also about foresightful - term potentiality . " Kalanchoe is still a relatively small harvest in the market , but we see this becoming a top 10 merchandise in the flower mart " . Laurens says .

In this telecasting , which was made last year at Laurant Fleur , Laurens is peach about their collaboration with Queen , why he like the Kalanchoes and thoughts behind his fresh build .

Greenhouse expansionIn 2025 , Laurant Fleur flourish its nursery from 13,000 m² to 24,000 m² , an expansion of almost 100 % . While the body structure mirrors the design of the existing greenhouses , the newfangled facility includes cut - edge upgrades such as high - efficiency light-emitting diode lighting , high - pressure fogging systems , and dual zip - save screens .

For more information : Camilla Warfvinge PedersenQueen FlowersEmail:[email protected]www.queenflowers.dk