From effete cocoa to smart technical school products , or giving of experience ranging from a amorous night out to weekend getaways , people across the globe will be buying gifts of love or friendship for their sleep with one , menage and booster this Valentine ’s Day . As the first major consumer solemnization of 2020 , February the 14th will see 62 % of customers hit for their wallets , conduce to an estimated R180 billion [ 12 million USD ] spend .
The complex journey from provider to end userFrom having to consider the theory of inventory damage to getting the right products to the right place at the correct time , the logistics behind Valentine ’s Day require wise orchestration of multiple supplier , seller and retailer at every detail along the provision range . Understanding the legion critical action within this chain enable each organisation ask to assess and make sassy decision on how to manage complexness .
South Africa have it off love : interesting Valentine ’s Day statistics74 % of South Africans keep Valentine ’s Day , and on average spend R744 [ 50 USD ] on a Valentine ’s Day gift .
The legal age prepare surprises mainly for their significant others , however , coming in 2d and third are surprises prepared for friends or relatives .
Valentine ’s Day activeness in South AfricaInterestingly , more than half ( 58 % ) of South Africans do n’t think about Valentine ’s Day gift until the existent month of dearest . 4 % of South Africans leave snitch for the occasion until the last moment – on the 13th and even on the fourteenth of February . According to the Picodi Analysis Team , an incline in shopping activity two weeks before Valentine ’s twenty-four hours is always apparent .
So , what case of gifts to South Africans love?Most womanhood ( 57 % ) find material and non - material endowment to be of equal importance .
Pertaining to fabric gifts , cleaning woman view flowers ( 65 % ) , jewelry ( 51 % ) , perfume ( 46 % ) , sweets ( 38 % ) and gift voucher ( 32 % ) to be great gifts , in contrast to home appliance , plush toy , and money .
Valentine ’s Clarence Shepard Day Jr. has always been see as a day that women only love , however , contrary to democratic belief , valet do also express chemical attraction for the occasion . 16 % look a corporeal gift from their partner , while 28 % do not want any gifts and would rather wish to spend meter with their meaning other ; interestingly , 56 % have expressed wanting to have both .
For more information : Barloworld Logisticsbarloworld-logistics.com
