On June 1 , Syngenta Flowers appoint Edwin Zuidgeest as Head of sale for the Netherlands and Belgium . Edwin impart vast raiser and horticultural experience that will support the troupe ’s effort to serve agriculturalist with a value proffer that considers their challenge and ambition . After being a cultivator himself from early 2000 , Edwin spent the last 15 days of his calling at Royal Flora Holland ( RFH ) , a flower auction sale company where he exploit closely with grower . In his new role with Syngenta Flowers , he will pass the Dutch and Belgium sale team and work in nigh collaboration with the company ’s retail account management squad .
Edwin and Olivier
Being the son of a cultivator and a raiser of veg and flower plants himself , Edwin has a long chronicle in gardening . He understands the industry challenge and the grandness of keeping up with securities industry developments . “ What I find out at RFH is to help growers in managing a good clientele , ” tell Edwin . “ Together with a squad of multitude at RFH , we offered them an crucial serve by help them , among other thing , further professionalise and change the needs from the market into chance for their business . The food market is changing quickly , line are bring forth shortsighted , developments must be anticipated more quickly , and there is consolidation among growers and their customer . fellowship are becoming more specialized , and mechanisation is becoming increasingly important in fiat to be able to respond quickly to changes . ”
Behind all these developments , Edwin determine slap-up opportunities in the market : “ With Syngenta Flowers ’ strong genetics , we can support growers through manufacture growth that will take place in the coming age . Only together will we be able to make that extra step ” .
Syngenta Flowers ’ Head of Sales for Europe , Olivier Clisson , is very proud of and gallant to welcome Edwin on board . “ Our end is to bring a set - for - purpose offer in term of products and services . One of the main challenges is that there is not really one European market , but a amount of marketplace with their own particularities in term of genetic science , color premix , ware forms and so on . This is particularly the sheath for the Dutch and Belgium market , which include highly specialised agriculturist as well as a strong wholesale and retail influence , make it quite unique . The addition of Edwin supports take the correct cognition in retail and weapons platform to our concern , which is really the missing nexus between the raiser and retail chain , underlining our willingness to serve well our client in the best possible path . ”
