Colombia ranks as the secondly large provider of bloom in the world - preceded only by the Netherlands - thanks to the tone of its crop , the variety of species and the characteristic of the ground , which permit it to exert a uninterrupted supply throughout the class .
rose , Dianthus caryophyllus , alstroemerias , chrysanthemums and hydrangea are some of the varieties most seek after by consumers in the United States , China , Japan , the United Kingdom , Canada and the Netherlands , among others . On the other hand , rose are the most export variety by the land ( 33 % ) to various parts of the globe .
In this scenario , and understanding that roses have become a flagship product from Colombia , they have conquer market where regulation have begin to be update to demand sustainable practices , in crinkle with the care of the surround , Smurfit Kappa , aleading caller in the elaboration of paper - base packaging solutions , shape on the exploitation of a new marriage offer for the transfer of Colombian roses .
Specifically , this evolution react to a new challenge for flower growers , as is the case in the United States , where large retail string have set plans to have charge plate - free operations ; or in the European Union , where there are laws such as the ‘ Plant Health Act 2016/2031 ’ which aims to mitigate the undue use of materials that negatively impact on mood change .
It is a ' Kraft ' paper wrapper from renewable germ , recyclable , and biodegradable , and hygroscopic ( able of absorbing humidity from the environment ) , which keep the growth of fungi . sheer to size , the wrapping guarantees the auspices of the bunches during the transport process ; it is cost - efficient and shrink PET ( polythene terephthalate ) consumption by or so 500 metric piles per yr .
It is worth mentioning that this packaging solution plan by Smurfit Kappa not only reply to a want of rose growers , but also of those of flower traders and consumers at the last goal , who during the last few months have been increasingly demanding in term of minimizing the use of goods and services of unsustainable materials . It is more and more important for them to have suppliers who support and share their sustainable and environmentally responsible determination .
" We are constantly looking for slipway to bear out our clients through more sustainable packaging solutions , which are in line with newfangled consumer trends and with growing environmental awareness , hence this solution , which seek to support the flower grow sphere to promise and be in line with the requirements of the markets " articulate Jose Maria Estela , General Manager Smurfit Kappa Bogota .
For more information : Smurfit Kappawww.smurfitkappa.com
