Finally , the IPM in Essen is allowed to open its doors again to the professional audience of the immature manufacture ! As a globally successful company , Selecta one will , of course , be there again and exhibit its merchandise scope on a 220 m² viewpoint in Hall 2 . specially in economically and socially thought-provoking time , the company from Stuttgart considers it particularly important to be present on - site , to advise and support customers , and to salute groundbreaking solutions .
Poinsettias - From classic Red River to distinctive color patternsFirst time at IPM , but already successful in the market : With Christmas Universe ® Selecta continues its long success story in red poinsettias very impressively . With its intense dark cerise color , coupled with good foliage quality , upright and slim increase with thick V - shaped stems , and undecomposed fork , it was the high - flyer in the first season and has continued to acquire as a million - seller . With Ice Princess ® Selecta presents the first pure white poinsettia from its own genteelness . It convinces with its color , grows compact , has upright branching , and is very stale patient of with a medium early chemical reaction fourth dimension . The variety is substantiate by an eye - catching marketing construct . Attractive color gain are the yellow Lemon Xmas with eight hebdomad medium early reaction time , good branching and thickset growth , the bright orangish Christmas Surprise with its heavy bract , and as a particular highlight , the Pink Champagne with a unique pink marbled appearance on saturnine greenish leaf , medium early reaction time of 7.5 week and wide V - shaped growth . The broadcast is round off by the raw Fantasy Star with dark red , many early strike white back breaker , and narrow growth .
Pink Kisses ® - on we goUnder the motto " Pink Your Garden , " a thwartwise - European emotional communicating campaign in relevant societal medium channel with a direction on Instagram will continue to firm anchor the most successful pot carnation in the market among the hearts of the target group . The program is rounded off with the launch of a cooperation with The Plant Box .
Sustainable cultivation- monetary value - saving and environmentally friendlyThe Selecta range of mountains offers various solution to the current challenges . For model , serial that , due to their special genetic machine characteristic , do not need to be destemmed and require small to no growth regulators , thus protect the surround , such as Verbena Drums ® , Sutera Falls , Calibrachoa Uno , various Trixi ® , and many others . Potted carnations , Erysimum , Pelargoniums , Bidens , and others , on the other helping hand , are well suitable for frigid finish and can help salvage energy and warming costs . Especially early serial and variety such as Petunia Bonnie , Drums ® Verbena , Lobelia Curacao ® , or Calibrachoa Uno stand for shortsighted cultivation clock time , which assist to save working sentence and energy costs . MiniRouter ® or Quik & Easy products are particularly suitable here . For the cultivation of poinsettias , extensive trials have been carried out with peat - reduced or peat - innocent substrates , as well as a miscellanea of trials in cold culture , which also head to energy preservation . Appropriate tips on sustainable refinement , as well as further information , will be available at the Selecta booth 2 D21 . Selecta also has its digit on the pulse with two interesting merchandising construct . The biodiversity of insect , especially bees and butterfly , is decreasing . Therefore , it is an of import labor to protect their habitats , create flower islands and inflorescence strips , and maintain a natural garden . For year , Selecta breeding programs have been biodiverse to heighten the classification with insect - friendly varieties .
The Nature Garden concept includes many different varieties that have proven to be in particular dirt ball - well-disposed in scientifically monitored trials over several years . The other construct , Planta Morgana , raft with the interrogative sentence of which plants can make it heat and recollective period of drought . Which plant are ecologically worthful because they demand footling water ? In the extensive trial with only half the usual amount of watering , Delosperma , Portulaca , various Sedum types , summer Phlox , and Lantanen did well to very well Pelargoniums , Calibrachoa , and batch carnations also withstood the drouth . Both conception are supported by eye - catching and memorable marketing construct . The individual mixture are identified in the catalog with appropriate symbols . The testing programs will be continued on an ongoing basis .
bear witness Cartesian product and the fresh - plus a glimpse into the futureOf course , the current and proven highlights of the Selecta mountain chain will also be on display . There is a starry sky feeling with the hit petunias of the SKYfamily , which is incessantly expanded with attractive varieties . For the first time at an IPM - due to the forced break - we also exhibit the successful series Verbena Drums ® , the extended Tumbao ® serial in Pelargonium , plus the centre - catching diverseness Ylenia and Aimara . And , of course , the participant in the Fleurostar contest of the last two years , Mr. LavaLava and Fancy Francy . Fancy Francy enamour with its early profusion of pretty blush , is well - branched , resistant to powdery mold , and requires little growth governor . What make it special , however , is the play of colors : from a yellow flower center , the multicolored flower edges change colors from intense garden pink to illumine pinkish and clean as temperatures rise . Fancy Francy conveys the feeling of summer : - the feeling of high spirits , of freedom , and of being carefree - sure as shooting a high spot in the middle of wintertime . The whole thing is round out off by the Autumn Friends concept with its reach of almost straight-out recent summer - fall mutation for all needs . Whether ready - assorted tray or individual pots for ego - planting , attractive , colourful and thickset product with a highly examine ledge life offer retailers and consumers a wide range of selection .
newly on the market is the first range of Fairtrade - acquire Kalanchoe from the certify farm in Wagagai / Uganda . The grasp is characterise by beautiful bombastic flowers , smart color , a rich , long - lasting flowering habit , and warm branching . The varieties are naturally compact and ask very small or no PGR . They are powdery mould resistant and execute well outdoors . The Fairtrade Kalanchoe are market under the Kaleida ® brand and independent selling concept " hex the Mary Jane . " Another onward - calculate project is the offset of cooperation with HBA . Based on a license accord with HBA , Selecta will use its international statistical distribution electronic web to importantly elaborate the hydrangea business on a European level .
For moreinformation : Selecta Onewww.selecta-one.com
