For three weeks , between late March and April , 180 scholarly person of the ' Ecole Nationale des Fleuristes de Paris ' – the top floristry school in France - will take a week ’s study sojourn to the Netherlands . Their mission : to familiarize themselves with the run Dutch cut flower sector , see , feel , and reek the product and verbalize to master about the time to come .
The students will do thing like inflict an auction , a sweeping center , and Keukenhof . They will also visit production company to see where the flowers get from , how they are grown , and how they conform to constant newfangled mart developments and needs . On behalf of Stichting Chryson ( the Dutch chrysanthemum breeders and agriculturist collective ) , breeder Deliflor Chrysanten will take the scholar through the upbringing summons and the world of chrysanthemums .
To promote the collective ’s Amaryllis ( Amaryllis.info ) , the various , various Amaryllis assortment and cultivation appendage - which pays plenty of attention - will be explained to the scholarly person . The in the first place French packaging companionship Clayrton ’s will show and allow them to feel what beautiful , practical , sustainable promotional material is . Marketing agency Concept Factory - conscientious objector - organizer of this slip - will play consumer knowledge and trends together for the students .
Open to knowledge exchangeLast calendar week , the first group of 60 students was in the Netherlands . The participants , both Gallic students and chaperones , and the participating Dutch company had many questions for each other . What does the florist of the succeeding look like ? What are their priorities , challenge , and compliments ? How are flowers produced and trade in in the Netherlands ? What about traceability , efficiency , and sustainability ? What will consumers bribe tomorrow , and how do you deal it ?
Why are there blossom in the middle of winter , and what about seasonal labor and workings shape ? The most interesting conversations happen when you bring educatee that are , on intermediate , 25 and experienced business masses and experts together . That is noesis sharing at its best : live and over a cup of coffee rather than behind a screen or based on assumptions or prejudices .
time to come - proofThe new generation of French florist shop is concerned in two very current topics : sustainable and local and corporate societal obligation . All the host companies have some input signal regarding that : they are all , and for upright reasons , actively involve in a sizable , next - proof sphere . Passionate experts give an sixth sense into how they work .
Deliflor chrysanthemumsChrysanthemum breeder , Deliflor , can just have a fast , better yield chain . automaton and human hands rootle the fresh cuttings , and the young chrysanthemum are in the greenhouse within hours . After ten to 14 days , they are in output at cultivator across the Netherlands . " Every year , about 15 newfangled top varieties are market from our 400,000 hybrid . Disease resistivity , improved resistance , foresighted shelf life , and , of course of study , new colors and configuration are at our option activities ' heart , " says Bob Persoon , Market Manager .
" I ’m rum how students order the dissimilar efflorescence characteristic and quality . It takes between two and seven years to bring a new potpourri to grocery store , so we have to ascertain we make the correct choice . " Deliflor and other chrysanthemum breeder and cultivator mold the Chryson Foundation . Together they do market and consumer study , closely abide by trends , and campaign the ' Just Chrysanthemum ' promotional campaign . It shows the many opportunities to mark with chrysanthemum among consumers .
Van Marrewijk AmaryllisClose by , Lisa and Arno van Marrewijk have been farm six kinds of amaryllis for ten years . These cautiously screen stem are export worldwide . " More sustainable , clear , and more fun " is how they pick out to make their business more future - proof . Their energy supply is a unspoiled example : using a CHP system and solar venire , they store summertime estrus for winter and wintertime common cold for summer .
Their most late go-ahead is 100 % paper packaging . " It entrust a quite a little of flake on the packaging area floor , " Lisa admit , " but rather that than tons of plastic sheet piled all over the warehouse . Our societal medium channels give us direct access to our destruction node in florist entrepot . They , too , take on those smidgin of paper . Still , I ’m going to involve the students what they really want and recall . "
Clayrton’sThe promotion manufacturer , Clayrton ’s , has , for 20 years , been innovating with a vindicated sustainability strategy and is present too , adding a " touche parfait " to this event . The party is pioneer in that region , with raw materials sourced in Europe and covers and packaging manufactured in France . Diane Goupy , Sales Netherlands , will show several novel sleeves , let the educatee feel them too .
" Every sweetness deserve a unlike intro and protection , " she says . The movement toward topically , environmentally produced flowers calls for more sustainable promotional material without drop the seek - after spirit , colors , and texture . " We invest a peck in fabricate and assay new materials and believe people will give those more place and tending in the time to come . The young coevals of florists plays a fundamental theatrical role in that , " Diane concludes .
Source : Concept Factory
