" Royal FloraHolland have been auction off for more than 100 class . To be future - substantiation , the company continues to transfer and invest . In 2024 it made great progress with Central Auctioning , Eelde recently auctioned on Floriday via RFH Auction and conducted various experiments . " In 2025 , the company says that it will build on all these development with the aim of easy trading and optimal pricing .
Central Auctioning PlantsIn March 2024 - after all the roses in late 2023 - RFH started with the first central works clock . And lately , all plant have been change to cardinal clocks . The company do n’t have the final outcome yet , but have see with previous cardinal clocks that this leads to incontrovertible burden such as better buying superpower , more unchanging pricing , and higher buyer gratification . Growers also have more influence on their own auction sale orders . Decisions on the further rollout of Central Auctioning of flowers are expected to be taken in the first fourth part of 2025 .
Auctioning via Floriday in EeldeTo future - proof the clock , RFH launched the RFH Auction in Eelde at the end of November . That is an app on Floriday that tolerate buyers to easy purchase on the clock . The fellowship also launched RFH Pre - Auction for auction preparation , such as viewing and marking clock supply . " With this , we are gradually saying goodbye to outdated organisation such as Remote Buying ( KOA ) and FloraMondo ( FMO ) . Through Floriday , we can tender purchaser more and more new purchasing options . " At the consequence , no date is know for the rolling wave - out of RFH Auction across the hubs Aalsmeer , Naaldwijk , and Rijnsburg . It is expect to take place in 2025 .
Auction PresalesSeveral experiments took place here in the autumn . As a event , from 17 December , raiser will have the choice of reducing the Auction Presales price during the Clarence Day . Also , the maximum percentage of Auction Presales will be increase to 80 % . As a result of the equal scratch time of the fundamental plant clocks ( 06:30 ) , from 12 December the gap time of Auction Presales plants has been offer to 06:25 at the Aalsmeer , Naaldwijk , and Rijnsburg hubs .
Own auction orderAccording to Royal Flora Holland , it was the wish of many growers to have more mastery over the auction order of magnitude of their production within a sealed auction radical . Especially utile if you have several garden . As of 22 November , it is possible to indicate your vendue ordering for all plant auction groups . For flowers , this is potential at Naaldwijk and Rijnsburg . In Aalsmeer , this is only possible for clock C06 and auction grouping 190 . In Floriday you’re able to find exactly how plant up your auction chronological sequence works .
Multi transaction auctioningSince the summer , a pilot with multi - transaction auctioning ( MTA ) has been running on key rose clock C08 . This allows multiple buyer to make a leverage on one clock stop . " In the archetype , we are investigating whether MTA offer advantages such as auction length reduction and price stability . " This original has been extend double to realise more brainstorm . A mid - term valuation will take place during the FPC Roses on 22 November 2024 .
For more entropy : Royal FloraHollandwww.royalfloraholland.com
