Laura LeBoutillier was forge at her parents ’ garden center in Eastern Oregon , and hubby Aaron was ferment at the local cable company . Their lives interchange when Aaron grease one’s palms a new tv camera that happened to also take video and a relative evoke he use it to make instructional one with Laura as the on - tv camera expert .
So in June of 2014 the couple launched a YouTube epithelial duct calledGarden Answerand decide to give it a while to succeed . Then just before their trial period was over someone recommended the videos to the folk atProven Winners , who liked what they meet and decided to employ Laura and Aaron to do videos for them .
As PW ’s Director of Marketing Marshall Dirks toldGreenhouse Grower , the couple “ had a half million follower on their Garden Answer Facebook page and more than 32 million panorama on their videos in the two yr they had been making these videos . ” So he traveled to meet them and “ made them an crack they could n’t refuse : being pay to make these same videos , full time . ”
Laura with a border make-over in her own garden.
And you ’ll be happy to learn that they ’re not commercials , or even infomercials . Many do n’t cite PW works at all . The couple controls the message of the video recording and their focus seems to be simply promoting and teaching horticulture , free-base on Laura ’s knowledge and experience .
So welcome to video selling ! The strategy of creating worthful content that the great unwashed will share through societal sensitive is red - hot . With garden shows on telly either cancelled or convert to outdoor decorating , instructional videos by gardening party could go a farsighted way toward filling the emptiness .
Laura with a mete make - over in her own garden .
Laura with a border make-over in her own garden.
With the succeeder of Garden Answer , Aaron was able-bodied to stop his job with the cable companionship and concenter solely on making TV . Laura continues to spell and do in the videos , but sustain her script in the horticulture biz through her employment at the family garden center . They make two or three videos a week for PW and their otherclients , a develop roll that now includesEspoma , Gardener ’s Supply , My Fairy GardensandThe Succulent Source .
Laura plant a hydrangea in a difficult localization in her parent ’ garden .
FavoritesTraffic stats do n’t lie , and viewers LOVE Laura ’s video aboutidentifying hydrangea – actually , any telecasting about hydrangea – and “ DIY Bird Seed Wreath . ”And her young “ 5 Best ” series on various topics , likethis one about tools , has been an instant hit .
Laura planting a hydrangea in a difficult location in her parents’ garden.
As a curator of videos I ’ve watched a bunch of Laura ’s and selected16 of themto let in in the Good Gardening ingathering – the most of any source . That ’s because she really fuck gardening , and as an on - tv camera teacher , the girl ’s convey endowment !
What it TakesSo what does it take to earn a living today lay down instructional gardening videos , besides knowing our hooey and being majuscule on camera ? Apparently , some serious gear – jibe out Aaron ’s . He ’s come a long mode since that first full point - and - shoot experimentation .
