FleuraMetz is a global wholesaler for efflorescence , plant and accessories . The company ’s focus is on florists . The wholesaler is a penis of Floriculture Sustainability Initiative ( FSI ) and is one of the Accelerators . “ We recognise that we have an encroachment on the surround and take responsibility for this . ” That is what sustainability is , according to Susanne van der Mark . The Corporate Social Responsibility Officer shares her vision and explains how FleuraMetz cooperates to reach sustainability .
The Accelerators are five fellowship : FleuraMetz , Royal FloraHolland , Royal Lemkes , Waterdrinker and Dutch Flower Group . They are joining military group to accelerate sustainability in the floriculture industry . The first objective is to accelerate the Floriculture Sustainability Initiative ( FSI ) , but chain cooperation is being attempt in more areas . " The dream of the Accelerators is a world in which all flowers and plants make a confident share to humanity and the surroundings . And we can not do that alone ; we need the total chain to achieve that . "
Sustainable chainAll Accelerators have the same goal : to increase sustainability in the floriculture chain . However , the company do have different approaches . How does FleuraMetz work towards sustainability ? " Our aim to achieve 90 % sustainable trade in 2020 ; that is our focus . It is therefore important to us that growers are certified according to the FSI Basket . Naturally , we are also lick on other things , such as sustainable packaging and patronize the Plastic Pact NL . We also train our drivers to drive safely and economically . This keeps our CO2 emanation low and it also trim back costs . A fine example of how sustainability and thriftiness go hand in manus . "
TransparencyThe Accelerators have three focus area : increase foil , reducing the environmental footprint and improve social conditions . Certification refer to increasing transparentness . " I think it is important for organization to demonstrate that they are working in a dependable and honest room . credentials is the way to reach this . Be transparent and show people what you do and how you do it . It ’s just like take a car . You may be very good at it , but you still involve a driver ’s permit . The same thing applies to sustainability . If you are doing a sound job , check that people recognize ! you may do that through certification , but sustainability is more than that . Consumers more and more want to know where products come from and how they are produced . Transparency therefore plays an authoritative role . "
PositivitySusanne has point out that FleuraMetz customer are more and more ask for sustainable products . " That is because consumer also ask for them more oft . Sustainability offers florists an chance to distinguish themselves . In my ideal world , certification would n’t even be necessary and sustainable production would be a basic principle . That ’s believably not going to happen , so certification is now a ' licence to sell ' . " Susanne believes that advantageousness is the primal word . " you could state repeatedly that the existence is being destruct , but that wo n’t incite citizenry to play . Set in force model and inspire multitude to produce and buy sustainably . "
generator : Royal FloraHolland
