A new coalescence of greenish industriousness expert plans to help sovereign garden centers ( IGCs ) reap the reward of the millennial market place .
Centered around Smart Plant Home , an app design to cut through customer ’ plant buying habits and provide expert growing advice — with the ability for retailers to tie like a shot to the customer to suggest caution , purchase , and promotion — the alliance offers a cohesive connection of table service for IGCs . member of the coalescency include :
occupy customers at home — and at retailConnecting to new client and increase substructure traffic at retail serves as an overturn destination of the coalition . Using the Smart Plant Home app , client make a digital garden of their works , give retail merchant a footprint of all the plants the users own . found on the app ’s info , retailers understand their customer ’ purchasing preferences , allowing the retail merchant to send tailor-make apprisal that encourage like - plant leverage at the IGC , in - store promotions , or announcements of special events establish on the customer ’s zip code . Additionally , the app produce trueness and fight with customer by provide expert advice . user receive a custom charge calendar , prompt them of when and how to tend their plants . customer can upload a flora photo for identification , take a photograph of a job plant for diagnosis , or search for plants that work well in specific situations , like on a balcony . The personal , skillful interactions build corporate trust among millennials and enhance their knowledge and trust for future plant and garden purchases . Smart Plant Home also builds community : with more than 81,000 Instagram followers and the 40,000 Post with its custom hashtag # peoplewithplants , millennials spread plant erotic love on societal media . ( Smart Plant Home even offers a flora - drive Holy Writ night club to bring green devotee together . )
“ Technology can produce two different reality : one that separates us , and one that brings us together , ” says Bert Wahlen , chief operating officer of Smart Plant Home . “ We habituate applied science to colligate us back to the Earth and back to our radical , while fostering a community of interests of people with flora . We rick a computer memory into an interactive retail experience , so client require to come in , scan the plants , and explore the shop . We elevate the IGC ’s product and locations to keep the customer come back . ”
create trust and appraise trends for bottom - line resultsSmart Plant Home retail member do good both from the trackable information useable and the direct contact with customers in their region . As a Smart Plant Home retailer , all of the IGC ’s plant and merchandise inventory is upload to the platform , allow customers to scan bar codes on site for product selective information and to upload plants to their digital garden . When a customer scans a plant on site , the app changes to sport that store ’s home screen , plants , promotions , consequence , videos , and more . Users ' nada codes connect them to their local IGCs . “As a distributor , it is our mission to provide complete fulfillment solutions that are precise , clean , dependable , and on - time to our retail partners so that they can continue to grow their business organisation , ” say Shaun Quinlan , President and CEO of Prince Corporation . “ Partnering with other industry leaders to share information and leverage today ’s engineering for the benefit of the IGCs and their customers is a win - win for everyone . ”While the four spouse companies offer services that might be seen as competitive , the individual behind the brands realise that to reach the lucrative millennian market — and boost the bottom line of IGC customers — working together to achieve vulgar goal outweighs single concerns .
“ Our goal is to aid grow local nurseries and independent garden centers to their full tax income potential using the scalable force of technology , ” say Jeff Dinslage , CEO / President of Home and Garden Fulfillment , Inc. “ By offering an easy pathway to WWW result , we give green concern the opportunity to establish and grow their digital bearing . unseasoned customer bear top technology experience , and by mold with our green partners and sharing selective information , we help our IGC customers run into the demands of those consumers . ”The in - depth paper put up by Smart Plant Home keeps an eye on trends and genuine traction points of customer behavior . It shows what the customer owns at home and what they ’re looking for , which aids retailers in cross - selling and upselling appropriate plant and merchandise . “There needs to be inherent value in the product and solution we provide client , ” enunciate The Perfect Plant ’s CEO Ken Klopp . “ My ultimate goal is to help businesses and people succeed ; to serve people and work trouble others have n’t been able to . When an IGC performs well , all of us in the green industry benefit , so it makes gumption to combine resources to help our retail customers succeed . ”
Technology savvy and local loversOne of the independent reasons the partners decided to focus on IGCs ask the purchasing habits of millennials . Younger consumers expect excellency in purchasing experiences and demand top technical tool to make the experience seamless . Plus , millennials eschew chain and “ Big Box ” conglomerate in favor of locally - own stores . By offering top engineering , enhance customer in - computer memory and in - app experiences , and engaging with customers on site and through paying attention post - purchase follow - up , the mate feel confident that IGCs will gain millennial consumer dedication — and farseeing - term profits .
For more information : Smart Plant Home[email protected ]
Prince Corporation[email protected ]
The Perfect Plant888.85.PLANT
Home and Garden Fulfillment , Inc.866.335.0975[email protect ]
