Recently , Hilverda De Boer , carbon monoxide - founder of Blueroots , successfully aim an order with a agriculturist using an API link through Floriday . With this fully digital transaction , the buyer link for Floriday was tested in practice . The winner of this exam is an important milestone for the 100 % Digital course of study , which is one of the fundament of the scheme of Royal FloraHolland .
With this live transaction , the so - call Blueroots API was used for the first clip in practice . The order was received by grower Jac . Oudijk ( gerbera grower ) , who made his pass usable on Floriday . Jac . Oudijk delivered the order of magnitude as instructed to Hilverda De Boer . The successful transaction was fully in accordance with the 100 % Digital guidelines . As such , Hilverda De Boer is the first Blueroots buyer to meet the 100 % Digital requirements . Azadin Ouriouer , Purchasing Manager at Hilverda De Boer : " A cracking whole step for Hilverda De Boer to move towards fully digital trading . We bring with our own package via the Blueroots link with Floriday . The change with 100 % Digital is that we are shake up part of our procurement processes . By operating increasingly from systems , fewer ordering need to be ring in to agriculturist . This save a lot of fourth dimension , which can then be spent on relationship direction with those same growers " .
What is the next step?for trade to the full digitally in the future , it is important that in the coming month , all raiser who furnish straightaway to Hilverda De Boer actively rate their go online in ( or through ) Floriday . When their pass can be traded in a completely digital manner , all minutes will conform to the 100 % Digital requirements . rank the offer online ultimately apply to all growers who trade directly with customer . In the coming period , more buyers will be testing the API connectedness in the test environment . If the results are successful , these emptor will also depart doing byplay with cultivator . The number of growers will then be expanded .
What is an API?An API ( app Programming Interface ) is a connection that enables two applications to commune with one another . Floriday make exercise of API link , both on the side of the buyer and the side of the agriculturist , so that agriculturist and purchaser can connect to Floriday with their own software program package . The advantage is that growers and buyers can cover to expend their own software , but that all the entropy is uncommitted through Floriday as well . This API link will finally replace the traditional VMP link .
About BluerootsIn other 2019 Royal FloraHolland took a 50 % interest in Blueroots , by which a joint speculation was launch . This joint venture is a joint investment in enhance the international free-enterprise position of the Dutch floriculture industry . Blueroots has since work closely with Floriday to tie the unlike trading parties to Floriday , and corroborate them in moving to 100 % Digital trade . Blueroots has formulate its own API link that enables more information to be shared with agriculturist . This includes , for example , information about where the products will cease up in the various sales market place .
About 100 % DigitalAll transactions at the Royal FloraHolland marketplace will be fully digital by the end of 2020 at the latest . This mark the next step in the digital transformation of the floriculture industry . Digitisation increases efficiency and speed on both the supplying and the demand side of concern .
Source : Royal FloraHolland
