How do you summarize a comprehensive foundation in just 400 persona ( ! ) when competing for a GreenTech excogitation accolade ? The specialists at Royal Brinkman latterly faced this challenge , ahead of the institution of the digital data analysis political program Auxin this week . We talk about this innovation in more detail with Luuk Jumelet , Digital Manager at the major horticultural supplier .
Four twelvemonth ago , Luuk joined Royal Brinkman in ’s - Gravenzande , the Netherlands . At this time , the shift from analog to digital was in full lilt . " Many growers decide to shift from register data on diseases and plague on a notepad to show picket data in MyScout , our app for data assemblage . "
ground on that knowledge , they can now act preventively in the area of crop protection . But there is one caveat : results from the past are no guarantee for those of the hereafter . " That ’s why we wanted to be able to ground connections between individual data modules , however without a link up platform it proved hard to establish those connective . That ’s how Auxin came into being . "
Establishing connectionsAuxin lie of two constituent : the operating organisation ( OS ) and the data management political platform ( DMP ) . After depart live , the focus was on making scout data insightful . " About a hundred users of MyScout were approached to try the Auxin political program . Initially , the focus was on the Netherlands . Customer serving and ' onboarding ' take quite some time , although the first feedback from pilot customers is that the organisation is very childlike and clear . "
The Auxin platform can be quickly join to other systems , such as the already existing Advice Generator and the soon - to - be - launch Trap Scanner . " The added value of Auxin becomes apparent as before long as you could start establishing link , " Luuk says as he afford a screen on which greenhouses can be drawn digitally in an accurate manner . " Once we have done that , you may overlay multiple layer of data . Think of data from MyScout and from drone Scandr , with which the first three growers are already working in a pilot burner . In the operating system , the drone is controlled to scout for disease and pest , or to count flowers . Subsequently , the information management organization display all the flux disease and pestilence in the greenhouse . In this way , you have an overview of where disease and pestilence are site in the greenhouse . "
voguish use of Hortivation Point has accelerated the connectivity of Auxin .
Smartly deploy the GPS of horticultureThe paradigm that Luuk show is reminiscent of the terminus ' precision crop protection ' , often used by policymakers . That ’s where it ’s heading . " With Auxin , we ’re motivate into that steering . It ’s the penny-pinching future . We ’re make towards Integrated Crop Management ( ICM ) , an climb from Integrated Pest Management ( IPM ) . "
To activate the layering of data in the digitally drawn nursery , another innovation is crucial : Hortivation Point
" I call it the GPS of gardening . It has accelerated our connectivity . What make us unique is that we have encoded that regularization into technology . This provides you with a Google Translate for emplacement determination engineering . In this direction , it can be used for numerous applications , including those from third parties . "
Where Hortivation Point was initially focused on greenhouse expression , Royal Brinkman is now deploy it more broadly speaking .
commingle with Royal Brinkman ’s 139 years of ' green practical knowledge ' , this will finally result in genuinely independent cultivation advice , emphasizes the Digital Manager . Thanks to the combined data and knowledge , it ’s also potential that a ware we do n’t sell is likely the best option for a grower . "
Strategic roleWhen it get to software program and platforms , you ca n’t avoid artificial intelligence ( AI ) . Auxin is also fit with AI . " We train our AI with all kinds of data , which ensue in powerful models . Some developments may not seem interesting , but in fact they check a huge amount of intelligence on which future developments will build . "
Another point of care is data surety . Do raiser want to partake in their data , even if it is well secured and processed completely anonymously ? " Today , agriculturalist progressively understand that datum sharing is key to joint further growth . "
Auxin not only changes the life of growers , but also that of Royal Brinkman ’s harvest aegis specialists . " Our advisors are increasingly dally a strategical function in the cognitive operation of preciseness harvest tribute and sustainability . It ’s no longer their primary task to advise the grower on the right-hand agent , because that can be done via Auxin . "
Smart HomeAnyone who would like to know more about this unexampled info can meet their Royal Brinkman contact soul or an Auxin specialist who will attend to growers in using the platform .
More news show on the Auxin political platform is expected soon . The use of the digital data analysis political program is new , but in fact many multitude are already conversant with it . Luuk draws a parallel consumer creature , Smart Home . " This tool also connects unlike system . We ’re go to do the same for the gardening sphere . "
For more information : Royal Brinkman[email protected]www.royalbrinkman.nl
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