In the spotlight this time is the German prime and plants retail merchant , Blume2000 . “ We are dedicated to increasing our purchasing volumes from attest grower . ”
" For the majority of multitude , sustainability started as a experience - salutary subject . Today , the awareness of the necessity of sustainable and future proof solutions , has drastically increase , " says Ina Reinders as she evokes the situation in Germany . Ina is the Corporate Responsibility managing director at the German company Blume2000 . With around 230 shop , it is the bad flower and plant retailer in Germany . The company also has a successful mail order business organisation . Customers are primarily German .
" In the time to come , sustainability will be the most significant goal that is pursue by the world-wide residential district and thriftiness . Non - sustainable practice session will be phase out . Ideally , growers , wholesale , retailers , and really , the entire economy , are already crop on taking the first steps to work in a more sustainable manner . The next good selection is to take off doing so today . "
Double standardSustainability is a big theme in Germany . However , according to Ina , there seems to be a double touchstone when it comes to " walking the lecture " , in other discussion , or actually doing what was order . " Many Germans are outspoken about how important environmental and social aspects are , but when it occur to their own action , they often seem to take the easier or less expensive option . Our client in the flower store industry are still mostly focusing on the beauty and freshness of flowers and plant . However , German customers are very interested in the regional descent and the function of pesticide . Some immediately take for certified organic products and Fairtrade labelled blush wine , but most are not aware of the existing credential computer programme . "
sphere - wide necessityIna : " Sustainability is a must - have or must - do for most consumers , but they do not want to pay excess for it . At this moment in time , we are not rewarding agriculturalist financially if their company is manifest . shape our perspective , the rank of a sustainability programme will become a sphere - wide requirement in the near hereafter . We are dedicated to increase our buy volume from demonstrate agriculturist . The fact that they are licence , adds to the creation of a long condition relationship . "
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